Think Small: The Story of the Most Iconic Volkswagen Ad: Based on extensive interviews with Julian Koenig, Bob Levenson, George Lois and Carl Hahn. Dominik Imseng

ISBN:

Published: July 3rd 2014

Kindle Edition

160 pages


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Think Small: The Story of the Most Iconic Volkswagen Ad: Based on extensive interviews with Julian Koenig, Bob Levenson, George Lois and Carl Hahn.  by  Dominik Imseng

Think Small: The Story of the Most Iconic Volkswagen Ad: Based on extensive interviews with Julian Koenig, Bob Levenson, George Lois and Carl Hahn. by Dominik Imseng
July 3rd 2014 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 160 pages | ISBN: | 8.18 Mb

BEFORE VOLKSWAGEN’S FALL FROM GRACE, IT WAS ONE OF THE MOST POWERFUL BRANDS IN THE WORLD. AND IT ALL STARTED WITH ONE AD.In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered theMoreBEFORE VOLKSWAGEN’S FALL FROM GRACE, IT WAS ONE OF THE MOST POWERFUL BRANDS IN THE WORLD. AND IT ALL STARTED WITH ONE AD.In this first book on a single piece of advertising, copywriter and journalist Dominik Imseng dissects the ad considered the best of all time: Think small for the Volkswagen Beetle.Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964.A fascinating story of how the Creative Revolution really started.

Al Ries, co-author of Positioning. The Battle for Your MindAn up-close deconstruction of the cultural forces, events and creative talents that came together to produce advertisings version of the Mona Lisa. Warren Berger, author of Advertising Today, Hoopla, Glimmer and A More Beautiful QuestionAs a certified DDB fanatic, I cant believe how much I learned in Imsengs book. Terry OReilly, host/co-author of The Age of Persuasion and Under The InfluenceImsengs book turns fresh ground in advertising history, and on a truly historic campaign.

Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great AdvertisingIf youre in advertising you want to do good ads. And to do that, youll need to know where and how it all started. Dave Trott, author of Creative Mischief and Predatory ThinkingEssential reading!

Lürzers ArchiveA cracker! AdScamThis little book is BIG time great! George Lois



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